Thursday, September 27, 2012

Editorial Portrait / New Entrepreneur - Part 2

On September 22nd, I photographed Vladi, who played the role of a young new art gallery owner. I worked indoors using flash and daylight coming from floor to ceiling windows behind me. The objective of this assignment was to execute a portrait intended for use as a magazine cover featuring New Entrepreneurs. Below are my post-shoot notes.

As expected, the available light was weak, so it was a challenge to light the background while maintain a sharp image. In the end, I shot with the following camera settings: ISO 400, aperture 5.6, shutter speed 1/60sec and a focal lens of 81mm, using my 17-85mm zoom lens. 

When I prepared my pre-production notes and lighting diagram, I had in mind a horizontal portrait using the wide angle end of my lens. However, I realized that for the cover of a magazine, a horizontal shot would not work, so I switched my composition to vertical and used the telephoto end of my lens. My time, focus and energy went mostly into getting proper exposure, focus and composition. I completely forgot to use a grey card, and I chose not to take the time to set-up the tungsten filter. With regards to equipment, I brought than I ended up using. I ended up using a classmate's radio slave which worked better than the ones I borrowed. I had hoped to shoot tethered in order to see my images on a bigger, superior screen than my camera's small display screen. Unfortunately, I had issues accessing the school's laptop, so I had to rely on my camera's screen. 

1. What worked well for me on this assignment?
Being prepared by answering all the questions on the pre-production notes and determining the lighting diagram. Taking the time to think and decide these things ahead of time gave me a clear plan and direction for the photo shoot. 

2. What would I change in my preparation if I had the opportunity to go back and do it again? 
I arrived early and prepared in respects to everything that was within my control. However, when unexpected issues arose outside of my control, I struggled to manage the stress. Therefore, in retrospect, I would take some time to prepare myself mentally and strategize how to with unexpected issues outside of my control and develop a problem-solving attitude/reflex. 

3. What would I change in my photographic approach? 
Be more open to trying different things. Use my pre-production notes and lighting diagram as a starting point, not as a rule. Keep a certain flow to the shoot.  

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